How recommendations and ranking work

This page explains, in plain words, how Reelotic decides what to show you in the feed, in search results, in the Marketplace "Recommended for you" row and in ads, and what you can change. Sellers: how listings are ranked.

The feed

Each time your feed is built, posts come from several places. They are listed here from the strongest reason to show something to the weakest. How much each counts for you adjusts over time to what you actually watch, like and skip.

People you follow.
Topics you chose or have shown you like.
Close in meaning to posts you finished or saved.
Trending, and what people with similar viewing liked. A link between posts is only used when at least three different people stand behind it.
Friends of the people you follow.
New creators.
Something new to discover.

Posts are then put in order using how new each one is, how much people watch, like and save it, whether you follow the creator, how you have treated that creator's posts before (up to 12% either way), how well it matches your interests, and whether you have already seen it without watching. A post that has recently led to purchases gets a small head start.

A share of the feed is always kept for things outside your usual interests, so it does not narrow over time.

What you do that shapes it

Only when "Personalize my picks" is on:

Finishing a post (watching most of it), liking, saving, sharing or watching again moves your interests towards it. Watching only part of it moves them a little. Leaving within two seconds moves them away.
"Not interested" moves your interests away from that post, and hides it.
Your interests fade: an interest you stop feeding loses half its strength after about 45 to 60 days.
During one visit, what you skip or finish changes the order of the next posts in that visit.
Interests are not worked out from topics we treat as sensitive, such as mental health, nutrition and supplements, politics, and family and relationships. Topics you pick yourself are used.

Rules that keep the feed varied

No creator appears twice in a row when there is an alternative, and no more than two posts from one creator in any ten.
Posts in a language you do not usually use are ranked about 30% lower. We work out your language from your account setting, your browser and your country.
Posts that sell something out of stock, unavailable in your country or poorly rated are ranked lower.
Near-duplicates are spaced apart.

Search

Marketplace search. Results are ordered by how well the words match: the words in the title count most (more if the title starts with them), then the brand, then a matching tag, then the seller's name. Among equal matches, the better-rated listing comes first. You can also sort by newest, price, rating, number of reviews or popularity.

Search for posts and people. Results are ordered by how well the words match, with popular posts ahead of equal matches. When "Personalize my picks" is on, a post in a topic or with a hashtag you already engage with gets a small boost.

Nobody can pay for a better position in search results.

The Marketplace "Recommended for you" row

The row is built from what you looked at, saved, carted, searched for and bought, from what you watch, from what goes with things you bought, from reorders that are due and from price drops, and from popular and new listings. Each pick says why it was chosen. Personal picks from your shopping activity need both "Personalize my picks" and "Include my shopping activity" to be on. Picks are never worked out from sensitive topics such as health supplements, wellness devices, nutrition, or family and relationships; a listing you searched for yourself, or bought, can still come back as a reorder or a price drop. How well a listing is rated, how reliable its store is, how close its price is to what you usually buy, how soon it arrives and how new it is all count. No more than two picks come from one store, and one slot is kept for a new listing. The row changes a little every few minutes, and a listing shown to you several times without being opened is shown less. Nobody can pay to be placed in this row. The parts of the score are listed in the section for sellers.

Ads are marked "Sponsored" and say who the advertiser is. Advertisers pay for them. Paying for an ad does not change the order of posts or listings anywhere else. "Ad personalization" is off until you turn it on; with it on, an ad can be chosen using the topics you engage with. Ads are never personalised for anyone under 18, and never from sensitive topics such as mental health, nutrition and supplements, politics, or family and relationships. With it off, an ad is still chosen from the post next to it and from the country, language, device and age range the advertiser picked, but not from your activity.

What you can change

In Settings, under Personalization:

Personalize my picks (on unless you turn it off): off means no personal ranking, and what the feed learned from your activity is erased. Your orders, likes, follows and saves stay.
Include my shopping activity (off until you turn it on): needs "Personalize my picks" to be on. Off means the Marketplace uses no personal shopping history.
Ad personalization (off until you turn it on).
Your interests: topics you want more of.

Also: "Not interested", on any post or listing. Your interests shows the main topics the feed has learned and lets you remove any of them. Switching Personalize my picks off erases everything it learned. Download your data includes what was learned.

If you are not signed in, or have switched personalization off, the feed is not based on your activity. It still uses your browser language and your country (worked out from your network address; we do not keep it for this), and a small variation so two visitors do not always see exactly the same order. If you picked topics on this device while signed out and personalization is on, those topics are sent with the request. What the browser learns from your watching is only kept if you allow optional storage.

For sellers: how listings are ranked

What decides where a listing appears in the Marketplace, and what you can do about it (EU Platform-to-Business Regulation, article 5). The search order is described above. In the "Recommended for you" row, a listing's score is made of these parts, multiplied together:

Relevance to the buyer: how close it is to what they looked at, saved, carted, searched for or bought.
Quality (the biggest lever for a seller): the rating (more reviews count for more), the share of orders returned or disputed, the share fulfilled, and the share delivered on time. A new listing with no reviews starts a little below a well-rated one. Each of those four figures is blended with a typical one (about 5% returned, 2% disputed, 95% fulfilled and on time) until about 10 orders stand behind it, so one early return or late parcel does not decide a listing's position. Returns and disputes count the listing's own orders; on-time delivery counts the store's; fulfilment counts the listing's, or the store's while the listing has none yet.
Price fit: up to 15% up or down, depending on how close the price is to what that buyer usually pays.
Delivery: delivery slower than a week lowers the score a little, by up to 15%. Services that can be booked instantly count slightly more, and services that need more than three days' notice slightly less.
Newness: a new listing gets up to 25% extra that fades over about two weeks.
How well that way of finding it has worked: each source of picks (for example "goes with what you bought") is adjusted by up to 25% up or down depending on how often buyers actually open what it shows.

Quality counts most: it can cut a score by more than half. The other parts each change it by 25% or less. A listing a buyer has seen several times without opening can lose up to about half of its score for that buyer. After scoring, no more than two picks come from the same store, picks are spread across price ranges, near-duplicates are shown once, and one slot is kept for a new listing to be tried.

In the feed, a post that has recently led to purchases gets a small head start.

What is not for sale

You cannot pay for a better position in search or in the recommendation row. Ads are separate, are marked "Sponsored", and do not change your organic position.

What you can do

Complete listings: clear photos, accurate title, brand, identifiers, delivery times and a returns policy.
Keep stock accurate. Listings that are out of stock or not available in a buyer's country are left out of recommendations.
Ship on time, handle returns well and answer disputes: these feed the quality part.
A buyer can hide a listing with "Not interested". That only affects what that buyer sees.

Version 5 · effective Nov 4, 2026